Coffee Farming is a Business

Coffee is a universal drink, and a national drink, if you will, because we drink more coffee than tea. Our consumption, in fact, continues to grow because of our burgeoning population, and also because of our call centers,” said Chit Juan, a coffee lover, enthusiast, and the president of Philippine Coffee Board, Inc. (PCBI), a private sector organization established in 2002 as the National Coffee Development Board. PCBI works with local coffee farmers in order to develop and promote our coffee industry through promotions, marketing, education, and export.